A Blog About Making Culture
Content Targetting for Personal Ads
April 2, 2004
Sure, personal ads are one of the biggest money-makers on the web, with everyone from InterActiveCorp to Friendster being involved in the space, and of course content-targetted ads are raking in huge bucks for Yahoo/Overture and Google, but has anybody combined the two yet?
I want to see content-targetted personal ads on the websites I visit. "Single? Looking for someone who loves blogs? Click here!" And then all the lonely web surfers could buy keywords for their ad to appear on. But then I guess that's what Jeff is talking about, that keywords aren't good enough. We should be targetting the people that visit a site, instead of the merely words that appear on it.
So, to all of you looking to share your profile with the world, I'll have it be known that this is still the number one result on a google search for anil sex. If you're looking for illiterate sodomites, have I got a bargain for you!
Previously: talking to the outsiders
WhatISee
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I get a few people who want to track their dollar bills. I tell them to send me their twenties, and we’ll talk later about their singles.
Amit
Web advertising will have made it when: 1 - I can read a blog, and get ads hooked into my public wishlists and interests selling vaguely related music or books. 2 - When it’s dinner time local time I get online dinner delivery ads for a pizza or indian. 3 - That concept of “earn $0.25 an hour” for docking a huge toolbar with ads makes a COMEBACK, this time with elegance! A sort of google adbar - thats what I see coming.
whatisee
It’s not really clear from the trackback above, but I suggested a new google service called gating.com.
Stewart Butterfield
heelo i read yr web about anil sex please send me all info to 1052 homer st vancouver canada
unmute
Personally, when I’m faced with a decision between eating a pizza or Indian, I will almost always go with the pizza because I can’t imagine eating an entire Indian, whether Native-American or Asian, in a single sitting.
That said, localized and time-sensitive advertising is definitely a marketing step in the right direction.
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