Two Malcolms from Two Magazines

I love magazines. Love, love, love. They're full of short, frequently-updated content and they make good use of layout and pictures: that's what I love in a medium.

I've been a magazine junkie since I was old enough to read, and part of the reason why I read so many is because it gives you a great way to find out a little bit about a lot of things. But sometimes, there's the rare chance to get two different views of a single topic.

Witness the story of Malcolm Bricklin. The entrepreneur behind the Yugo and the upcoming Chinese-made Chery automobiles which are due to enter the U.S. market, Bricklin's story is a fairly conventional "irrepressible dealmaker" narrative. In fact, it's prototypical enough that Inc recently put him on the cover, under the banner "Would You Buy a Chinese Car from This Man?"

From the intro to the Inc piece:

Arriving in wuhu, China, last July after a 17-hour flight from New York, Malcolm Bricklin was so juiced up, so shot through with adrenaline, that he couldn't sleep. All night, he paced back and forth in his hotel room, killing time before his meeting the next day with Yin Tongyao, president of the Chery Automobile Co., the eighth largest of the 120 carmakers in China. Since Chery's founding in 1997, Yin has made it known that his ultimate goal is to sell cars in the U.S. For Bricklin, the 66-year-old CEO of Visionary Vehicles and the man who introduced Americans to both the Subaru and the Yugo, the meeting represented a thrilling opportunity. It was also a source of agitation.

Meanwhile, the New Yorker published Car Town just a short while later. Interestingly, the introduction to the story parallels the Inc piece, but the story has a totally different tone.

On the way to Wuhu, I drove through Confucius’ home town. I also passed the Stone Warriors of Nanpi, the Iron Lion of Shijia, and the Alfalfa Land of Jinniu. The village of Jinxiang had posted a big sign, in English, above the highway: “The Best Garlic Is from Jinxiang in All of China.” Wuhu is a new car town. A local company had recently declared its intention to become the first Chinese automaker to export to the United States, and the American partners were scheduled to arrive on Sunday. On Friday, I had rented a Chinese-made Volkswagen Jetta and headed south to meet them. Two days, eight hundred miles: a road trip from Beijing to Wuhu.

I'm a big fan of blogs, as should be obvious. But when people say they're the only way to get a number of unique perspectives on an event, or to find different voices covering something that's going on, it's selling both blogs and other media short. It's probably no coincidence that the best of any medium reminds me of what I like so much about blogging, the ability to quickly dive into an interesting topic that I find serendipitously, while being guided by someone that's passionate and knowledgeable about the subject.

Michael Martine

Posted October 4, 2005 15:56

Like the new design. Purple rocks. Hey, are all those links visited? You broke the unwritten rule!

theoldmule

Posted October 4, 2005 21:16

What we should let affect us (viz. “media”) is a diverse in-pouring of information from many different locales and mechanisms. The old dude who only reads the local paper is not getting the whole scoop. Well, as modern individuals, we never will get a true global perspective either, but we can do better than before. Blogs, magazines and streetside banter all make for good a good pile of data (and a lot of fun, too).

Decklin Foster

Posted October 5, 2005 06:41

Is the Inc website broken for anyone else? I’m just getting a blank.

The Assimilated Negro

Posted October 6, 2005 19:36

Mags won’t be taken over by blogs. But at least the $5.99 is optional in the case of blogs.

Laura

Posted October 7, 2005 05:10

I’m a first time visitor so the purple was my first impression. Very catchy! I’m about to redsign my blog so I’ll check out your suggested xhtml links from the previous post. Thanks!

signed, fellow magazine junky in TampaBay. ;)

Paul

Posted October 7, 2005 20:10

It seems to be working fine for me — made me nervous there Decklin :)

Joe Clark

Posted October 18, 2005 14:27

The Bricklin began construction in Minto, New Brunswick when I was growing up in Moncton. I saw a total of two, and am embittered to this very day that the arsehole at the dealership did not let me use the pushbuttons to open and close the electric gull-wing doors.

Perhaps consequently, I prefer the DeLorean.

Brad

Posted October 28, 2005 13:46

I think magazines are great because they are so tactile.

But I don’t really think anybody would say blogs are the only way to get a unique perspective. Who have you heard this from?

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