100 Perfect Pixels: Nike Plus

This is the first post in a series where I'm pointing out some nice little touches that take up less than a 100×100 pixel square on a screen. Today's is the Nike Plus site.

Nike Plus: My Records Nike Plus is the product of Apple's partnership with Nike to produce an accessory aimed at those who listen to music on an iPod while they run. With that kind of pedigree, you'd expect nothing less than an excellent, aesthetically exceptional experience, and Nike+Apple definitely deliver.

The physical hardware is reasonably attractive, given its focus on pure functionality. You get a little fob that sits in a custom slot in the Nike shoes, and it can be attached to any brand of shoe if you're creative enough. There's a dongle for your iPod Nano, and then the rest of the magic happens when you sync up your iPod to your computer. It's not perfect, of course; The whole system locks in your running data in a way that's not entirely surprising given Apple's history of DRM advocacy. It's inexplicable why they won't let you export your own info.

On balance, the product is pretty good. But what's remarkable in the execution of the Nike Plus (or "Nike+"; the site and product are referred to both ways) is that it's not just pretty, it's practical for people who are actually runners. My wife and many of my closest friends are all runners, and several of them are in marathon training right now. And all of the runners I've talked to have described the tracking, reporting, and community functionality of the Nike Plus site as top notch. There's also a smart integration of music features, letting you pick a "Power Song" in case you need a boost while running. For someone like me, though, I'd need a way to keep motivated and to reward my competitive nature.

Nike Plus: My Records

That's where the 100 Perfect Pixels of the Nike Plus site come in. You'll see highlighted here the My Records link, which offers access to a all your running records. You can set goals, challenges, milestones, and events, all designed to help you compete against the most difficult competitor: yourself. That kind of design touch shows some smart thinking and beautiful execution, so it's a shoe-in (pun!) for being the first example of 100 Perfect Pixels.

Some Resources:

  • Nike Plus FobOnce you've got the first $400 worth of gear together, you've only got one more item to buy: Nike + iPod Sport Kit is the actual doohickey that makes your shoe talk to the fob that talks to the dongle that talks to the nano that talks to your computer that talks to the website that makes all the charts and graphs light up.
  • In the iTunes Music Store, Athlete Inspirations is a bunch of playlists and podcasts for runners by athletes. I had figured everyone was just listening to Eminem's "Lose Yourself" as their Power Song, but apparently not.
  • And finally, yeah, I know that 100×100 pixels is actually 10,000 Perfect Pixels. That name kinda sucks, so this post and all the future ones are going to be called 100 Perfect Pixels and tagged with "100px". Deal with it.

11 Comments

I jog. I own shoes. I own iPods. I won't use this because

> they won't let you export your own info.

I believe that's what journalists call "burying the lede." :)

Nah, it's a good point, but it wasn't what this post was about. That's a whole nother post, but you're better at writing those than I am. My priority is that I'm supporting my wife's running. :)

Has your perception of Apple as a brand changed now that they have partnered with Nike? How about when they partnered with HP?

I think these partnerships are allowing Apple to access new markets, in the case of Nike. HP was probably a mistake but it is not like Apple aren't a company to give something a go.

A little bird told me that the XML info associated with the running is just sitting on the iPod in cleartext. If indeed that is the case than the info should be easily exported. In either case, I applaud Apple and Nike for focusing on the user experience. This is a very entrenched market, but they still have ambitions to make it better.

I found the workout data on my ipod at this path:

D:\iPod_Control\Device\Trainer\Workouts\Empeds\4H628JCHVSX

-Of course you will need to change the drive ID and I am sure that the last directory will probably be different but the data was there and could be interpreted quite easily.

From a business perspective, I actually think Nike wanted to partner with Apple and get this product out before the (probably) superior Adidas + Polar version came out. The Adidas/Polar versions will have a heart rate monitor on top of the shoe monitor. http://www.adidas-polar.com for anyone interested.

I found a pretty cool site.
http://www.nikepluseditor.com
It is software that lets you edit or add workouts...

access your nike+ data using this website... http://runometer.com/

Do you realize that you're talking about 10,000 perfect pixels? "100 perfect pixels" is a 10x10 block, quite a bit smaller.

Nike and Apple coming together is a perfect combination and if this can motivate a healthier lifestyle than more power to them.

I have made a viewer for the nike+ xml-files.
If there is anybody interested do host the simple exe-file please write a link here and I will contact you. My SW is freeware.

Leave a comment

Explore This Site

Recent Comments

Recent Entries

  • Burying The Lede

    I think one of the biggest reasons many great writers go into journalism is for the chance to sneak little wisecracks in, with the hope...

  • I Am Telling You This

    As always, I am trying to be everywhere at once. Here's where I've succeeded: * Dan Costa at PC Magazine offers a look at the...

  • Alan Leeds and Who Writes the Web

    One of the most frequent questions I get when I talk to people who are unfamiliar with social media on the web is, "Who writes...

  • Ubiquity

    Right now I am here, but soon I may be somewhere near you! Let's see where I've been lately, and where I'm going to be:...

  • Seven is Angry, Sadly

    Each year, I try to write a memorial post on the anniversary, to remind myself, and as a record of where I am compared to...

What I'm Up To

Thursday

  • Anil tweeted, "Getting inordinately excited about seeing Maxwell tonight."
  • Anil tweeted, "Leaks are bewing fixed. Scaffolding is being removed. Skilled laborers are at work."
  • Anil tweeted, "Okay, pretty soon I'm gonna go down to Wall Street and call "Bowser Revolution!" and just randomly reassign all the coins. Who's with me?"
  • Anil tweeted, "Having again braved the inscrutable and superstitious ways of the transhudsonic peoples, I am safely home at last in New York Civilization."

Wednesday

Tuesday

  • Anil tweeted, "This whole financial bailout kind of feels like the opposite of being in the audience during an Oprah's Favorite Things episode."
  • Anil tweeted, "Am I the only one who experiences Pacific Time as a sense of continuously being three hours behind and never catching up?"
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
  Jan Jan Jan Jan Jan Jan Jan Jan Jan
  Feb Feb Feb Feb Feb Feb Feb Feb Feb
  Mar Mar Mar Mar Mar Mar Mar Mar Mar
  Apr Apr Apr Apr Apr Apr Apr Apr Apr
  May May May May May May May May May
  Jun Jun Jun Jun Jun Jun Jun Jun Jun
Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul
Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug
Sep Sep Sep Sep Sep Sep Sep Sep Sep Sep
Oct Oct Oct Oct Oct Oct Oct Oct Oct Oct
Nov Nov Nov Nov Nov Nov Nov Nov Nov  
Dec Dec Dec Dec Dec Dec Dec Dec Dec