Results tagged “intellectualproperty”

March 7, 2010

YouTube and the Million Mixer March

Imagine if half a million people marched on Washington, collectively broke federal law, did it in plain sight of the world's leaders and traditional media, and yet we all barely noticed? What if political leaders didn't even see it as a political act, but instead as some sort of funny stunt?

Over the last half-decade, it's become obvious that hundreds of thousands of people around the world have chosen to ignore copyright law and to upload copyrighted material to sites like YouTube without getting permission to do so. Technically, it's illegal. Practically, it doesn't matter. Politically, it's fascinating.

In the past, when an enormous number of people chose to willfully and blatantly disobey laws that they considered unjust, we called it an act of civil disobedience. We understood the social significant of their collective demonstration, and as a society started to reckon with the implications of their actions.Today, we instead see it as an odd quirk of online culture, and outside of some eggheaded discussions about the future of intellectual property law, we largely see it as unremarkable. And that's true despite the fact that traditional political demonstrations in the context of political activism are increasingly ineffective and anachronistic.

Putting the "Party" Back in Political Party

The open culture movement that's expressed through uploading content and remixes crosses conventional political lines and eludes identification with any traditional political affiliation. The sheer number of participants dwarfs movements (or perceived movements) that have attracted much more attention, such as the tea party efforts. Any given march on Washington these days ends not in policy reform or change in any enacted laws, but in pointless and contentious debate over how many people showed up and whether they represent an actual movement. But part of the reason this new online form of political demonstration is so effective in recruiting active participants is because it's made participation as easy as taking part in the existing social networks that so many of us contribute to every day.

For generations, political activists have said that the prerequisite to getting significant participation in a movement is to make the political personal. And nothing is more personal than the entertainment and media we consume and create on our social networks every day. Remixing is an increasingly political act.

So what happens when vast numbers of social networking citizens find another law that they consider irrelevant? What if it's something more contentious or fundamental than intellectual property law? What are the implications of the increasing disconnect between the letter of the law and its practice? Sure, we've had people disregarding marijuana usage laws for decades, but that kind of disobedience was practiced behind closed doors, not in an environment that's inherently public and social.

More importantly, what are the political efforts we can catalyze if we specifically design them to be as easy to participate in as social networking is today, and if we make sure they're not aligned to the traditional structure of political parties but instead are defined by communities of interest?

I don't know the answer, but it seems increasingly likely that even the most technophobic, regressive policy makers are going to start to understand the implications of large numbers of people in loosely-defined online communities choosing to remix and reform laws on the fly without any granted authority to do so. I can't pretend to know what this development implies. What I do know is that we've seen it as a sort of odd aberration for half a decade now, but soon we'll be obligated to see it as a new political tactic to be reckoned with.

Related: The Power of the Audience, about the sense of common experience on the realtime web.

November 26, 2008

A Red Flag Before The White Flag

Major labels function with the assumption that 90 percent of artists they sign are going to fail — that should have been a red flag for everybody. I mean that’s a bizarre business model in any arena. But particularly in the cultural arena, the idea that the system through which culture is transmitted is dictated entirely by profit should concern us, because that’s going to narrow the types of culture that are transmitted. And then, on top of that, the alternative venues of distribution are stuck in the shadows of these major labels.

That's Dr. Bethany Klein, in an outstanding interview about her research into the commercial licensing of pop music, and its impacts on artists and the music industry as a whole.

The interview is in support of her upcoming book As Heard on TV and you can read her dissertation on the topic as well.

If you're so inclined, a few years ago I'd ranted about Bob Dylan's appearance in a Victoria's Secret ad, which certainly marks a nadir in the realm of musicians licensing popular music for commercials. Not because he was "selling out" (I don't believe in that idea), but because he is so damn unsexy.

February 15, 2007

Them Changes

Rip, Mix, and Burn? It's not new. Contrafact is what they called sampling before there was sampling. You take the chords from a song that the whole band knows, and play your new song on top of it. Familiar but new, and you don't have to pay royalties. While the haters say "that's not music!", you're busy making the theme song to The Flintstones, or maybe Fear of a Black Planet.

The most legendary contrafact-ual chords? The Rhythm changes, based on Gershwin's "I Got Rhythm". You could list more than a hundred songs based off the jazz standard ten years ago; There are undoubtedly dozens more today. Interestingly, none of the contrafacts of this classic are better-known than the original, but the fact that so many brilliant derivations have been created has helped burnish Gershwin's reputation as a genius.

It's almost as if letting people use the base of your work as the seed for their own creativity only acts to help both parties.

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