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Anil Dash

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09 Dec 2006
blogs movies

How to sell a movie

From the New York Times story about Stallone’s new Rocky Balboa, Peter Sealey, who is a former film exec-turned-marketing prof a UC Berkeley, offers:

It’s a high-technology, Google-blogging, iMac-type of premise going on there mixed with the classic underdog versus the establishment.

This is why I, clearly, could never be a movie exec.

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